CRM Systems

CRM System-Specific Excel Data Cleaning Guides

CRM system-specific Excel data cleaning guides for Salesforce, HubSpot, Microsoft Dynamics, and other platforms.

RowTidy Team
Dec 13, 2025
11 min read
CRM Systems, Salesforce, HubSpot, Dynamics, Excel

CRM System-Specific Excel Data Cleaning Guides

CRM system-specific Excel data cleaning guides address unique requirements of different CRM platforms. This guide provides tailored approaches for major CRM systems.

Why System-Specific Guides Matter

  • Platform Differences: Each CRM has unique data structures
  • Export Formats: Different export formats and requirements
  • Field Mappings: Varying field structures and mappings
  • Best Practices: Platform-specific optimization
  • Integration: System-specific integration approaches

Guide 1: Salesforce Excel Data Cleaning

Explanation

Salesforce exports require specific cleaning approaches due to unique data structure and field types.

Salesforce-Specific Considerations

Data Structure:

  • Object-based structure
  • Relationship fields
  • Custom fields
  • Picklist values
  • Multi-select fields

Export Format:

  • Standard Salesforce export
  • Report exports
  • Data loader format
  • Custom export formats
  • API exports

Cleaning Approach

Object-Specific Cleaning:

  • Account data cleaning
  • Contact deduplication
  • Lead standardization
  • Opportunity validation
  • Case data quality

Relationship Handling:

  • Account-Contact relationships
  • Opportunity-Account links
  • Case-Contact associations
  • Custom relationships
  • Hierarchy maintenance

Best Practices

  • Export in standard format
  • Preserve relationship fields
  • Handle custom fields properly
  • Maintain picklist values
  • Validate before import

Guide 2: HubSpot Excel Data Cleaning

Explanation

HubSpot CRM exports have specific characteristics requiring tailored cleaning approaches.

HubSpot-Specific Considerations

Data Structure:

  • Contact-based structure
  • Company associations
  • Deal pipeline data
  • Custom properties
  • Timeline activities

Export Format:

  • Standard HubSpot export
  • Custom report exports
  • CSV format
  • Excel format
  • API exports

Cleaning Approach

Contact Management:

  • Contact deduplication
  • Email validation
  • Phone standardization
  • Address cleaning
  • Property validation

Deal Pipeline Cleaning:

  • Deal data validation
  • Stage accuracy
  • Amount verification
  • Close date validation
  • Association integrity

Best Practices

  • Maintain contact-company links
  • Preserve deal associations
  • Validate custom properties
  • Handle timeline data
  • Ensure import compatibility

Guide 3: Microsoft Dynamics 365 Excel Cleaning

Explanation

Microsoft Dynamics 365 exports require specific handling for entity relationships and data types.

Dynamics-Specific Considerations

Data Structure:

  • Entity-based structure
  • Relationship entities
  • Option sets
  • Lookup fields
  • Custom entities

Export Format:

  • Dynamics export format
  • Excel template format
  • Data import template
  • Custom exports
  • API format

Cleaning Approach

Entity Cleaning:

  • Account entity cleaning
  • Contact entity deduplication
  • Lead standardization
  • Opportunity validation
  • Custom entity handling

Relationship Management:

  • Entity relationships
  • Lookup field integrity
  • Option set values
  • Hierarchy maintenance
  • Association validation

Best Practices

  • Use Dynamics import templates
  • Preserve entity relationships
  • Validate option sets
  • Handle lookup fields
  • Maintain data integrity

Guide 4: Zoho CRM Excel Data Cleaning

Explanation

Zoho CRM exports require specific cleaning approaches for module-based structure.

Zoho-Specific Considerations

Data Structure:

  • Module-based structure
  • Custom modules
  • Related lists
  • Custom fields
  • Workflow data

Export Format:

  • Zoho export format
  • CSV exports
  • Excel format
  • Custom exports
  • API format

Cleaning Approach

Module Cleaning:

  • Leads module cleaning
  • Accounts module deduplication
  • Contacts standardization
  • Deals validation
  • Custom module handling

Related List Management:

  • Maintain related lists
  • Preserve relationships
  • Validate associations
  • Ensure integrity
  • Handle custom modules

Best Practices

  • Export by module
  • Preserve related lists
  • Handle custom fields
  • Maintain workflows
  • Validate before import

Guide 5: Pipedrive Excel Data Cleaning

Explanation

Pipedrive exports require specific cleaning for pipeline and deal-focused structure.

Pipedrive-Specific Considerations

Data Structure:

  • Deal-focused structure
  • Pipeline stages
  • Person-organization model
  • Activity data
  • Custom fields

Export Format:

  • Pipedrive export format
  • CSV format
  • Excel format
  • Custom exports
  • API format

Cleaning Approach

Deal Cleaning:

  • Deal deduplication
  • Pipeline stage validation
  • Amount verification
  • Date accuracy
  • Person-organization links

Person-Organization Management:

  • Person deduplication
  • Organization standardization
  • Relationship maintenance
  • Contact validation
  • Association integrity

Best Practices

  • Maintain pipeline structure
  • Preserve person-org links
  • Validate deal data
  • Handle activities
  • Ensure import compatibility

Cross-Platform Best Practices

Universal Principles

  1. Export Standardization: Use standard export formats
  2. Relationship Preservation: Maintain data relationships
  3. Field Mapping: Map fields correctly
  4. Validation: Validate before import
  5. Testing: Test with sample data

Common Challenges

  • Field Differences: Varying field structures
  • Relationship Models: Different relationship approaches
  • Custom Fields: Platform-specific customizations
  • Export Formats: Format variations
  • Import Requirements: Different import needs

System-Specific Export Tips

Salesforce Export Tips

  • Use standard export format
  • Include all necessary fields
  • Preserve relationship fields
  • Handle custom fields
  • Maintain data types

HubSpot Export Tips

  • Export contacts and companies together
  • Include deal associations
  • Preserve custom properties
  • Maintain timeline data
  • Use standard format

Dynamics Export Tips

  • Use import templates
  • Preserve entity relationships
  • Validate option sets
  • Handle lookup fields
  • Maintain data integrity

Import Preparation

Pre-Import Cleaning

Standard Steps:

  1. Clean exported data
  2. Validate formats
  3. Check relationships
  4. Verify completeness
  5. Test import

AI Cleaning Support:

  • Clean with AI tools
  • Validate automatically
  • Ensure compatibility
  • Maintain relationships
  • Optimize for import

Real-World System Examples

Salesforce Example

Export: 5,000 Account records
Issues: 750 duplicates, 400 format errors
AI Cleaning: Removed duplicates, standardized formats
Result: 4,250 clean accounts ready for import

HubSpot Example

Export: 3,000 Contacts with Companies
Issues: 450 duplicates, 300 incomplete
AI Cleaning: Deduplicated, completed data
Result: 2,700 clean contacts with complete data

Related Guides

Conclusion

CRM system-specific Excel data cleaning guides address unique platform requirements. RowTidy supports all major CRM systems with flexible configuration and platform-specific features.

Clean your CRM system data - try RowTidy.